Blog
Practical articles on product content, costs and advertising.
- 14 October 2026
AI commercial: can AI replace a TV commercial in 2026?
Can an AI commercial replace a real TV commercial? Lessons from McDonald's, Coca-Cola and Kalshi, plus when AI production fits your brand and when it does not.
- 14 October 2026
Commercial production cost: traditional vs AI (2026)
Commercial production cost in 2026: a traditional commercial runs €8,000 to €25,000+. See where the money goes per line item and what AI production removes.
- 14 October 2026
AI creative studio: what it does and what you get
What does an AI creative studio do? From product photos to commercials and full campaigns: see what Setless delivers, how it works and why it is faster.
- 14 October 2026
AI video production: the process from brief to delivery
How does AI video production work? From brief and storyboard to hero shot, animation and delivery in 9:16, 1:1 and 16:9. Each step explained, no guesswork.
- 14 October 2026
AI ad creatives: a full campaign from one product photo
AI ad creatives from one product photo: turn a single hero asset into dozens of ad variations for Meta, TikTok and your online shop, ready to test.
- 14 October 2026
AI advertising that doesn't look fake: protect trust
AI advertising that doesn't look fake: the points that decide whether AI generated ads feel real, with a checklist, data and lessons from big brands.
- 13 September 2026
How Setless creates a free sample from your product photo
Send in one product photo and receive a free sample within 48 hours. Here is what the process looks like, what you get back and what happens next.
- 11 September 2026
Product photos for your webshop: what do they need to meet?
The technical requirements for product photos on your webshop, and why consistency matters more than technical perfection. With table and practical checklist.
- 11 September 2026
How many ad creatives do you actually need?
How many ad creatives you need per month based on your ad budget, with benchmarks and a practical overview.
- 11 September 2026
Getting UGC-style content made: how does it work and what does it deliver?
What UGC-style content delivers in conversion and trust, why it's hard to set up yourself, and how brands get it done anyway.
- 11 September 2026
Seasonal product content: how to stay relevant all year round
How to adapt product content per season and holiday without planning a new shoot every time, with a sample yearly schedule.
- 11 September 2026
Consistent visual identity in your product photos: why it pays off
Why a consistent visual identity in product photos and videos builds recognition and trust, and how to maintain it as your range grows.
- 11 September 2026
6 mistakes brands make with product photography
The most common mistakes in product photography for webshops and ads, and how to avoid them.
- 7 September 2026
What does product photography cost in 2026?
Product photography costs 8 to 20 euro per photo or 1,150 to 1,800 euro per studio day. Rates, extra costs and when a shoot pays off.
- 7 September 2026
AI product photography or a real photoshoot: which do you choose?
AI product images or a photoshoot? A comparison on cost, speed, quality and risk, and when each choice makes sense.
- 7 September 2026
When should you replace your ad creatives?
At a frequency above 2.5 and a CTR drop of 10 to 15 percent, your creatives are due for replacement. How to spot ad fatigue in time and what to do about it.
- 7 September 2026
The ad formula behind scroll-stopping content
Ads that convert on Meta and TikTok follow a fixed structure: hook, value proposition, call-to-action. Here's how to build that structure for your own product.
- 7 September 2026
Why your product photos don't stand out, and what to do about it
Standard product photos on a white background get lost in a feed. Here's how to spot interchangeable imagery and turn it into content that holds attention.
- 7 September 2026
Product content for a new brand with no budget for a shoot
A photoshoot quickly costs 1,500 euros or more. Here's how a new brand can still get professional product photos and videos to advertise with.
- 7 September 2026
An on-location product shoot without travel and crew costs
A shoot in the mountains or by the sea costs 2,500 to 3,500 euros a day in location, crew and travel. Here's how to get the same imagery without those costs.
- 7 September 2026
What does it cost to have a product video made?
Product video costs 750 to 3,500 euros per video at a Dutch agency. Rates, what drives the price, and the alternative.